Website Optimisation (SEO) Audit

Internal website optimisation is as important as external optimisation and link building when search engines consider the ranking of your website.

There are several factors considered when looking at optimising the actual website itself;

  How your website is built and coded. Many websites are still table-based as opposed to coded with CSS (Cascading Style Sheets); CSS is standard good practice and search engines can 'read' the code quickly and easily without all the mark-up code associated with table-based websites.

How well does your website code validate? In other words, how many coding errors exist on each page - often the page may look alright when looked at in a browser (e.g. PC), but too many coding errors will cause problems across different browsers and search engines may not rate poor websites as highly for ranking purposes.

The Metatags of each and every page of your website - these include among others, the Title Metatag, Keywords Metatag and the Description Metatag.

The use of H1, H2, H3 tags within pages counts and the way these relate to the Metatags are important.

Internal linking between pages suggests to search engines that it is an interesting website worth exploring. How these links are set-up is important.

When carrying out search engine optimisation for clients, a key stage is carrying out a website audit - the five points above plus a host of other metrics that have an effect on how well your website will rank.