Reputation Management And Social Media

Search engines rank almost every piece of information on the Internet and occasionally an adverse comment about a company ranks higher than the company’s website and other media collateral – clearly potentially damaging the brand concerned.

Managing the reputation of the company through ‘displacing’ adverse comments is an area we get involved with. Social media is an indispensible marketing tool - but comes with a cautionary note!

23% of all time spent online is spent social networking, and the various social media tools are used by people to share opinions, insights, experiences, and perspectives with each other.

We scan, monitor and measure the reputation of clients' online presence, and if necessary implement an intensive programme of PR, articles, copywriting and social media activity to ensure brand integrity is maintained.