Pay Per Click

Pay Per Click (PPC) marketing (e.g. Google Adword advertising) connects you with potential customers in the right place and at precisely the right time.

Reasons To Use PPC Advertising

Immediately visible – Pay Per Click (PPC) campaigns, once built, can be implemented immediately, generating traffic to your landing page / website.
Relevant, focused advertising - Your PPC adverts become visible to people searching specifically for your product or service, based on the keyword phrase you have chosen.
‘Click’ budget control – your PPC click budget (the amount of money you pay to Google or other search engines when someone clicks on your advert) can be adjusted up or down immediately and is in your control. We will advise on the budget required for the desired results and monitor the budget daily to ensure optimal return on investment.
Quality search engine positions – from the moment your PPC campaign goes ‘live’ your adverts will show high in search results – we often use PPC campaigns to make clients visible whilst waiting for organic rankings to be achieved through search engine optimisation.
Geographic advertising – PPC advertising can target specific areas of the country; therefore if you only want business from a particular area, your campaigns will only be shown there.
Active management – tracking which keyword and phrases drive traffic and deliver conversions (where the visitor carries out a desired action, e.g. fill out a form) and various metrics underpin how we manage and ‘tweak’ campaigns for maximum return.

Keywords, Campaigns And Adverts

Keyword phrases are the crux of any good PPC campaign. There are various keyword strategies that can be used in PPC campaigns and we will discuss these with you to see what is the most effective for your website and budget.
Campaigns are agreed for different products and services and each of these campaigns are then divided into a series of adverts.
Once set up and live, your adverts are visible in search result listings immediately.
You have control on the budget you use each day and this budget can be increased / decreased with immediate effect.

Landing Pages, Split Testing And Conversions

The key to profitable ROI is not the fact that people click on your advert; rather it is the effectiveness of the actions they take once they click that counts. The ideal result every time is a conversion to an action e.g., purchase.

We build special web pages (landing pages) designed to get the right response from the visitor. This can be filling in a form, picking up the phone, visiting a website page or purchase.
We test different adverts side-by-side to see the one that works best. We continually test the adverts, getting rid of poor performing adverts in favour of better ones, and so on. This is called ‘split testing’.
The desired action by a visitor counts as a conversion, and we measure these conversions as they happen to get a complete picture of how people are interacting with your PPC campaigns.
We actively manage clients’ campaigns and provide detailed reporting on progress.