Pay Per Click (PPC) Campaigns And Campaign Management

Tri-Synergy set up and carry out Pay Per Click campaigns and campaign management for clients with excellent results. The care in the campaign set-up and the active monitoring and management of activity and results are the hallmarks of our Google qualified PPC specialists - it is the attention to detail that counts.

PPC Keywords, Campaigns And Adverts

Keyword phrases are the crux of any good PPC campaign. There are various keyword strategies that can be used in PPC campaigns and we will discuss these with you to see what is the most effective for your website and budget.
Campaigns are agreed for different products and services and each of these campaigns are then divided into a series of adverts.
Once set up and live, your adverts are visible in search result listings immediately.
You have control on the budget you use each day and this budget can be increased / decreased with immediate effect.

PPC Landing Pages, Split Testing And Conversions

The key to profitable ROI is not the fact that people click on your advert; rather it is the effectiveness of the actions they take once they click that counts. The ideal result every time is a conversion to an action e.g., purchase.

We build special web pages (landing pages) designed to get the right response from the visitor. This can be filling in a form, picking up the phone, visiting a website page or purchase.
We test different adverts side-by-side to see the one that works best. We continually test the adverts, getting rid of poor performing adverts in favour of better ones, and so on. This is called ‘split testing’.
The desired action by a visitor counts as a conversion, and we measure these conversions as they happen to get a complete picture of how people are interacting with your PPC campaigns.
We actively manage clients’ campaigns and provide detailed reporting on progress.