Email Marketing Campaigns And Communication Plans

Email marketing is the ideal ‘e-tool’ to complement traditional marketing and should feature in structured marketing communication plans. For example, we have set up campaigns for clients which involves telephoning their customers to qualify recipients, followed by the email campaign and then a tailored letter to those recipients who clicked on particular links within the email. A final telephone call to those who received a letter often resulted in a warm lead for our client.

Email Campaigns And Measurement

Typically, we design, build and test an email template for a client; populate it, upload the recipient database and send it out. We collect the results and report back to the client.

On second and subsequent email newsletters, the client, if desired, can manage their own email campaigns through an intuitive and easy email interface. Alternatively, the Team here will manage ongoing campaigns.

Every aspect of the email campaign is measured; open rates and who opened it, click through rates on links - and who clicked on what link, unsubscribes and list management, etc. This powerful set of measurements allows you to hone the messages to your target email list to deliver content that will be read and acted upon.