Ecommerce Website Performance

Continually improving ecommerce performance should be an ongoing activity within a business. Often, two scenarios exist; the first is that a business recognises their ecommerce website is not performing as expected but are not sure why; and the second is that a business believes their website is performing ok, without realising it could deliver so much more.

Google Analytics To Measure Performance

We use Google Analytics and performance metrics to understand how the website is performing and then suggest and implement an improvement programme.

Key areas and trends to analyse include;

Revenue and Profitability. How much is your website making compared to the costs associated with the website? What does it cost you to get the next customer and can this be improved?
What are the buying trends of your customers? When do they purchase?

What impact do associated marketing campaigns have on the results?
The journey of a customer from the point of entering your website to the point of exit. Do they abandon the shopping cart? If so, why?
Off-site, how easily is your website found? Is there a synergy effect with other support activities such as email and Pay per Click?
Order processing rates and customer service impact on the customer experience; how do you rate?
Conversion rates, repeat sales, unique visitors and time on the site are but a few measures used to rate performance.

Ecommerce websites represent a huge opportunity for businesses with products and services to sell online; they can equally become something of a white elephant and under perform.

Understanding what is wrong and putting it right is where Tri-Synergy can help your business.