Copywriting 

A key aspect to connecting and engaging with your potential customer base is the content you provide them, which enhances the way they work or helps them succeed.

‘Relevancy’ has always been an important word for search engines and with the explosion of social media, the requirement to have original, relevant content that people want to read, re-tweet, link to, forward to a friend, bookmark, respect, etc has never been more crucial.

(Above shows a legacy leaflet we designed for Chicester Cathedral. The brief included the requirement for a unique approach and sensitive but bold copy to capture attention.The approach was 'imagine Chichester - without the Cathedral')

Then there is the style of writing; is it for a news item? A blog? An article? Each platform has its own style of content – informal/ formal, long/short, and so on. Add in the requirement to optimise the content to appeal to search engines and searchers alike and the amount of time and resource needed to stay on top of it – the use of copywriting services to help your business becomes very appealing.

Our in-house copywriting team have written content for many types of industry, producing a tweet to a white paper and everything in-between! We successfully build ‘voice’ for our clients in the right places.

The scope of the service we can provide ranges from a single item through to a well thought out content strategy and plan covering different online platforms and off line media, with a focused outcome requirement sitting behind it all.