A Framework for Understanding Search Engine Optimisation (SEO) and 10 Decisions to Make Before You Start.

Searches carried out on the Internet are the most common form of finding information, products, brands, people and just about anything else you need. Search engines rank far more than websites; they rank blogs, videos, twitter, facebook, articles, and so much more.

Google is the predominant search engine in this part of the world and we have even turned the brand into an everyday term - ‘have you Googled it?’

SEO is all about being found in searches. To be found your information needs to be visible in search engine results pages (commonly referred to as SERPS). The higher you rank the more likely you are to have your content clicked.

A company’s website remains the key online communication hub and window into their business, therefore SEO often centres on this in the first instance.

This report outlines key considerations to bear in mind when embarking on SEO for your website(s) and 10 decisions to consider which will help guide your SEO journey.